There is more to Mexican food than tacos and burritos. Sweet Xantolo is a Vancouver based company founded by two homesick Mexican girls. They wanted to bring a taste of their hometown to Vancouver for both Mexicans and Canadians alike.
Using traditional ingredients and recipes (and a lot of love), they decided to bring their favourite Mexican cuisine, the Marranitos (pig shaped sweet bread), to the city.
After having in-depth conversations about their life back at home, their baking process and the Marranitos, I helped create the brand, the packaging and the ads.